The plumbing and bathroom chain Sani-Dump, with 43 locations—including three in Belgium—has been acquired by industry peer Sanisale.com. Hogenhouck M&A advised Sani-Dump’s shareholders on this transaction.
Well-known player in the plumbing industry
Peter van der Wiele, CEO of Sani-Dump, explains the sale: “Over the past 20 years, we’ve worked hard to turn Sani-Dump into a major and fast-growing player in the plumbing industry. With more than 40 megastores, Sani-Dump has become a very well-known brand, so the name will remain. The acquisition ensures that Sani-Dump is ready for the future.”
Sanisale: Market Leader in Plumbing and Tiles
With this expansion through the acquisition of Sani-Dump, the FG Group—the parent company of Sanisale.com, Sanistunter, Keukensale.com, and Keukenstunter—becomes the market leader in the plumbing and tile industry. Following the acquisition, the group now operates 123 brick-and-mortar stores throughout the Netherlands and Belgium specializing in plumbing and kitchens. The group—founded in 2007—plans to open 17 more stores next year and grow to 200 stores within five years.
