Pleun Rietveld, owner and CEO of Rietveld B.V., shares his insights and experiences regarding business growth, mergers, and acquisitions. He describes how Rietveld B.V. has evolved since the 1990s from a seller of communications equipment into an innovative company specializing in telematics solutions for the automotive sector. Pleun emphasizes the importance of innovation and customer-focused product development. Rietveld also discusses the process of selling the company and the collaboration with Hogenhouck M&A for guidance. He explains how, after careful consideration and discussions, he ultimately chose the Dutch investment firm OxGreenfield. Pleun will remain involved as managing director to lead the company’s future growth, with plans for further international expansion and acquisitions.