Ditverzinjeniet is expanding with the acquisition of cadeau.nl. In its ten years of existence (since 2008), Ditverzinjeniet has grown into a popular online store and one of the larger independent players in the Netherlands in the online gift products sector. Its product range has expanded to over seven hundred items, each with a unique design. Ditverzinjeniet’s product range includes popular lifestyle brands such as Invotis, Fred, Doiy, ThumbsUp, Balvi, Luckies, and SuckUK.
Cadeau.nl Acquired by Ditverzinjeniet
The online gift shop Ditverzinjeniet has acquired Cadeau.nl. The acquisition took effect today. Cadeau.nl will continue to operate as an independent online store under the umbrella of its new parent company, with operations being relocated to Nieuwleusen.
Growth in the online gift market
With the acquisition of Cadeau.nl, Ditverzinjeniet is strengthening its position in the online gift market. “With Cadeau.nl, we’re growing not only as a company but also in terms of our target audience. Ditverzinjeniet sells only unique products, and with Cadeau.nl, we can now reach an even broader audience,” says Roelof Visscher, co-owner of Ditverzinjeniet. His partner, Rob Canter, adds: “We’re brimming with ideas to expand Cadeau.nl’s product range to include personalized gifts and experiences, among other things.”
Acquisition of Cadeau.nl
Cadeau.nl was founded seven years ago by Rogier van Willigen and Mischa Tan of GiftScout B.V. They are confident that Cadeau.nl will continue to grow following the acquisition of Ditverzinjeniet. “Ditverzinjeniet and Cadeau.nl complement each other well; I am confident that Cadeau.nl has a bright future ahead under the leadership of Rob and Roelof,” said Mischa Tan. Rogier van Willigen added: “Rob and Roelof’s enthusiasm is contagious—Cadeau.nl is in good hands with them!”
Ten Years of "Don't Make That Up"
Ditverzinjeniet started ten years ago with a few fun products featuring original designs, which were sold online from an attic room. Today, the company has 1,600 products in its lineup that are available from stock, and it has become a major player in the online gift market.
