Cornelis Vrolijk Acquires Seafood Parlevliet
September 29, 2016
Cornelis Vrolijk has acquired Seafood Parlevliet. According to Managing Director Annerieke Vrolijk, this acquisition will create an innovative and dynamic company in the fishing industry.
“Through this partnership, we serve the entire supply chain and strengthen our position in the consumer market: from ship to shelf,” said Annerieke Vrolijk.
As a result of the acquisition, Cornelis Vrolijk now employs 1,500 people worldwide, including those in partnerships. Seafood Parlevliet, the market leader in the Dutch retail sector, will continue to operate under its own name. The company supplies both the wholesale sector and the healthcare and catering markets and has 225 employees.
The acquisition was advised by Hogenhouck, which acted on behalf of the buyer.
New Management Team for Seafood Parlevliet
The management team at Seafood Parlevliet consists of Mike Parlevliet, Ab van Zetten, Richard Oerlemans, and Arnout Langerak. Emiel Parlevliet and Peter Parlevliet will remain closely involved with the company in different roles.
The new management team describes this as an exciting challenge and highlights the benefits of the partnership:
- Better marketing opportunities: Cornelis Vrolijk, which operates in pelagic, demersal, and shrimp fisheries, is gaining greater certainty regarding its marketing channels.
- Sustainable Supply: Seafood Parlevliet’s processing division ensures a reliable supply of raw materials within a sustainable, closed-loop supply chain.
Many of Cornelis Vrolijk's products carry a sustainability certification, such as the MSC label.
Background Information on Cornelis Vrolijk
- Founding: Cornelis Vrolijk was founded in 1880.
- Activities: The company is active in pelagic and demersal fishing, the wholesale trade in herring, and fish processing through its subsidiary, Jac. den Dulk.
Background Information on Seafood Parlevliet
- Founding: Seafood Parlevliet was founded in 1860.
- Activities: Since 1968, the company has been processing packaged fish products such as herring, mackerel, and fried fish.
- Operating companies: Seafood Parlevliet Holding comprises Seafood Parlevliet, S.H. Meij, Trade Factory, and N. Parlevliet (Belgium).
De Hoge Dennen Capital Acquires a Majority Stake in Hot ITem
De Hoge Dennen Capital has acquired a majority stake in Hot ITem, a company specializing in performance improvement. This investment will support Hot ITem in achieving its strategy and mission to maintain a top-three position in the industry.
The remaining shares will remain in the hands of Hot ITem’s management and employees. Hogenhouck advised Hot ITem on this transaction.
About De Hoge Dennen Capital
- Background: De Hoge Dennen Capital is the De Rijcke family’s private equity investment firm. For generations, the De Rijcke family owned Groenwoudt Supermarkets and Kruidvat Drugstores.
- Investment Philosophy: The company is characterized by entrepreneurship, flexibility, partnership, and long-term relationships.
About Hot ITem
- Areas of Specialization:
- Business Intelligence
- Process Improvement
- Data Governance
- Sustainable employability
- Privacy Protection
- Business Analytics
- Smart Cities
- Internet of Things
- Big Data
- Cloud Strategy
- Omnichannel Approach
