De Krat, a forerunner in sustainable and local meal boxes, is joining forces with web supermarket Crisp to make healthy eating possible for more people. With this acquisition, the combinate Krat X Crisp expands its range with high-quality convenience options. Hogenhouck m&a supported the Crate in this transaction.
Holland's first meal box
De Krat, founded in 2010 as the Netherlands' first meal box, is profitable and has been certified as a B Corp company since 2015. "Confidence in what you eat is essential," said Tessa Venker, director of De Krat. "Consumers are increasingly looking for local and sustainable products. They want healthy and varied food from Dutch farmers we trust. With this shared vision, we collaborated with Crisp and found a perfect match, a logical synergy."
Further expansion
Crisp and De Krat say they see clear synergy in terms of products, proposition and operational organization. Since the beginning of this year, customers of De Krat can already add groceries from Crisp to their basket. In the coming period, De Krat's offer will be further expanded using Crisp's own software and logistics.
Starting in February, Crisp's first customers will have the opportunity to choose a meal box subscription. Recipe and meal box development expertise will be further integrated into Crisp's infrastructure, and full brand and chain integration will take place in the summer. All De Krat employees will transfer to Crisp.
