Emico, a specialist in high-performance e-commerce solutions, is joining forces with One Two Capital. This partnership will give Emico the opportunity to realize its growth ambitions and further strengthen its position as a technological leader in the e-commerce market. Hogenhouck M&A served as the exclusive M&A advisor to Johan van de Pol, owner of Emico.
About Emico
Emico, a multiple FD Gazelle Award winner founded by Johan van de Pol, has grown over the past fifteen years into an authority in the field of fast, scalable, and technically complex e-commerce solutions. The company is known for its expertise in Magento and for delivering dramatic performance improvements for leading e-commerce sites. For many clients, Emico is the company that makes the impossible possible, offering innovative solutions that make e-commerce sites faster, more stable, and more efficient. As a result, Emico’s clients can count themselves among the fastest e-commerce sites in the Netherlands.
Strategic Partnership
Through its partnership with One Two Capital, Emico is able to further expand its service offerings, deepen its technological expertise, and accelerate its growth plans—both organically and through acquisitions at home and abroad.
Johan van de Pol, owner and founder of Emico, sees the partnership as an important next step: “With One Two Capital, we’re bringing a partner on board who understands what it means to be an entrepreneur and to build a business. The cultural fit with One Two Capital is exceptionally good, and we share the ambition to take Emico to the next level without compromising on our quality and technical expertise. This partnership gives us the momentum and flexibility to continue growing and serve our customers even better.”
One Two Capital
One Two Capital, founded by entrepreneurs Casper Bannet and Arthur Wolff, focuses—through Fund III—on accelerating growth at companies active in technology and business services that hold strong positions in their markets. The investor distinguishes itself through a highly engaged approach, short lines of communication, and an entrepreneurial mindset, which it uses to support management teams in realizing their ambitious plans.
The M&A Process
Emico was advised throughout this process by Hogenhouck M&A, with Hein Stoops, Maarten van der Heijden, and Alex Rotering. Hein Stoops, a partner at Hogenhouck M&A, said: “It’s special to be able to advise Johan again, after we previously assisted him with the sale of Hipex to Team.blue. Even back then, he made it clear that he was far from done with Emico, because he simply enjoyed building this company too much. Emico has since grown to become the market leader in the Netherlands in the field of high-performance e-commerce, with its own unique PWA stack that delivers unmatched load times and scalability. “With One Two Capital, Johan has now found the right entrepreneurial partner with specific knowledge of the e-commerce market to accelerate growth, future-proof the organization, and ultimately further realize its international ambitions in the next phase.”
Johan van de Pol on working with Hogenhouck M&A: “The process was, of course, very different from what it was with Hipex, but once again, working with Hogenhouck was an excellent experience. They’re there for you day and night. What was especially nice—and fun—was that I was once again guided by the same team, all of whom are highly knowledgeable and a pleasure to work with. The combination of high quality, hard work, and humor really appeals to me, and I appreciate it all the more when business partners share that same mindset. On to that third deal!”
