The Dutch-Italian company Hotbath—a specialist in high-quality Italian faucets—has been acquired by the SwedishFM Mattsson Mora Group, the largest Scandinavian manufacturer of mixer faucets. Hogenhouck advised Hotbath on this sale.
Capitalizing on Market Leadership
Hotbathwas founded 12 years ago by entrepreneur Erwin Liesting. Erwin said of the sale: “The sale of Hotbath marks an exciting new chapter in Hotbath’s story, and I believe FM Mattsson Mora provides the best possible foundation for the business and the team that has built Hotbath into the market leader in this segment.” Hotbath will become a separate business unit within the group, led by Managing Director Marius Visser. Founder Erwin Liesting will remain associated with Hotbath to provide strategic advice.
Value created through our own product portfolio
Hotbath started out as an import and trading company and has carved out a valuable position for itself with its focus on faucets. Hein Stoops, a partner at Hogenhouck, advised on the transaction: “Hotbath is a unique company that has built a quality brand through a strong product range, attractive design, and a clear strategy for sales channels. By supplying through specialty plumbing stores and outsourcing production to high-quality manufacturers, the brand promise is fulfilled. This is reflected in the company’s strong valuation.”
Geographic Expansion
For FM Mattsson Mora Group, the acquisition of Hotbath is a valuable addition to its geographic footprint and product portfolio. Sales activities in the Netherlands can be expanded to include new markets under the Hotbath brand. The new shareholder may also be able to utilize Hotbath’s supply chain.Read FM Mattsson Mora’s press release here.
Entrepreneur Erwin Liesting talks about the sales process
In thisvideo, former director and owner Erwin Liesting discusses the sale of Hotbath B.V. to the Swedish company FM Mattson Mora, which was facilitated by Hogenhouck.
