Transaction

Sales Channel

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Sell side
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Sales Channel’s management has purchased a minority stake from its major shareholder. Sales Channel is the leading lead-generation agency specializing in contract-based products in the business market. Its goal is to connect suppliers with clients they have not yet identified. This approach expands the client portfolio, increases market share, and relieves suppliers of the burden of cold calling. Hogenhouck acted on behalf of Sales Channel’s major shareholder.

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