The plumbing and bathroom chain Sani-Dump, with 43 locations—three of which are in Belgium—is being acquired by industry peer Sanisale.com. Hogenhouck advised Sani-Dump’s shareholders on this transaction.
A major and rapidly growing player
Peter van der Wiele, CEO of Sani-Dump, explains the sale: “Over the past 20 years, we’ve worked hard to make Sani-Dump a major and rapidly growing player in the plumbing industry. With more than 40 megastores, Sani-Dump has become a very well-known brand, so the name will remain. The acquisition ensures that Sani-Dump is ready for the future.”
Sanisale: Market Leader in Plumbing and Tiles
With this expansion through the acquisition of Sani-Dump, the FG Group—the parent company of Sanisale.com, Sanistunter, Keukensale.com, and Keukenstunter—becomes the market leader in the plumbing and tile industry. Following the acquisition, the group now operates 123 brick-and-mortar stores throughout the Netherlands and Belgium specializing in plumbing and kitchens. The group—founded in 2007—plans to open 17 more stores next year and grow to 200 stores within five years.
Further Strengthen the Competitive Position of Franchisees
“With this acquisition, we are now the market leader in the plumbing and tile market,” said Fred Grifhorst, founder of the FG Group. “Sani-Dump is a well-established and rapidly growing franchise in the same industry. Among other things, this allows us to combine our purchasing power and thereby further strengthen our franchisees’ competitive position. This puts us in an even better position to offer our product range to consumers at the lowest prices,” said Grifhorst.
