Hogenhouck M&A advised the shareholders of PIN Voorschot on the strategic integration with Swishfund Nederland. This partnership creates a strong combination in the rapidly growing fintech market for SME financing.
Strategic Partnership
Swishfund’s acquisition of PIN Voorschot creates a powerful combination in the fast-growing market for SME financing. Both organizations share a clear vision: to provide entrepreneurs with faster, simpler, and fairer access to appropriate financing.
This partnership marks the next step in the professionalization of the non-bank financing market and lays a solid foundation for further expansion in the Netherlands and beyond.
About PIN Advance
PIN Voorschot, founded in 2015 by Diederik Werdmölder, Dwina Winter, and Floris Werdmölder, was the first company in the Netherlands to introduce the innovative Merchant Cash Advance model. With this form of financing, business owners repay their loan through a fixed percentage of their debit card transactions—a flexible and transparent solution for working capital.
Since its founding, PIN Voorschot has built a strong reputation for speed, transparency, and personalized service. The company has since provided short-term financing to thousands of small and medium-sized business owners. Within the new combination, PIN Voorschot will continue to exist as a brand for the MCA offering—the recognizable business model with which the company pioneered the market in the Netherlands.
About Swishfund
Swishfund, founded in 2016, operates in the Netherlands and the United Kingdom and has grown to become one of the most innovative players in alternative business financing. With an advanced technology platform, a strong capital base, and an experienced team, Swishfund offers entrepreneurs direct, digital access to financing solutions.
The integration with PIN Voorschot represents an important step in Swishfund's growth strategy and strengthens its leading position in the non-bank lending market.
The Collaboration in Perspective
The shared culture of entrepreneurship, agility, and customer focus is at the heart of this partnership. The combination of Swishfund’s technological strength and PIN Voorschot’s personalized approach creates a scalable model with room for further growth.
Diederik Werdmölder, founder of PIN Voorschot, is joining Swishfund’s Advisory Board. As Chief Operations Officer, Floris Werdmölder will play an active role in achieving the company’s shared growth objectives.
“It feels good to take this step with a partner who shares our culture and vision,” says Diederik Werdmölder. “Ten years ago, we set out to make working capital accessible to entrepreneurs. Now we can continue that mission on a much larger scale, while maintaining the values that have made PIN Voorschot what it is today. We are very pleased with the guidance provided by the Hogenhouck M&A team during this transaction.”
Jeroen Sonsma, CEO of Swishfund, adds:
“This combination enables Swishfund to grow faster, better meet the needs of entrepreneurs, and attract more capital.”
The M&A Process
PIN Voorschot’s shareholders were advised by Hogenhouck M&A throughout this process. Working closely with the founders, a strategic partner was identified that not only complements the company’s products and market position but also aligns with its culture and identity.
“PIN Voorschot pioneered the introduction of the MCA structure to the Dutch market and has grown into a solid, profitable organization with strong brand value,” says Victor Rosier, a partner at Hogenhouck M&A. “The merger with Swishfund is a logical next step in their growth trajectory—a combination that is an excellent fit both strategically and culturally.”
Stakeholders
Dealteam Hogenhouck M&A: Victor Rosier, Albert van den Pol, Bart van ’t Zet, and Sytze Hageman
PIN Voorschot Shareholders: Diederik Werdmölder, Floris Werdmölder, Dwina Winter
Swishfund management & investors: Pieter Schoen, Jeroen Sonsma, Berend Berger, Tom Kist, Ronald van der Heide, Tim Engels, Lodewijk van der Heyden
