Rietveld, a specialist in fleet management and safety solutions, has entered into a partnership with investment partner OxGreenfield. OxGreenfield invests in technically competent small and medium-sized enterprises (SMEs), driving value creation through its experience and expertise. Hogenhouck M&A advised founder Pleun Rietveld on this transaction.
Accelerated growth while maintaining core values
Rietveld Truck Rendement Service, founded in 1994, is a one-stop-shop service provider offering customized solutions in engineering, ICT, telematics-based vehicle management, and vehicle safety. With the addition of Groot Jebbink (2022), Rietveld has also established its position in the market for video telematics solutions, serving major clients throughout the country. Through the group, Rietveld offers custom-made solutions that make work more efficient, sustainable, and safer.
Pleun Rietveld, founder and (former) CEO of the Rietveld Group, is proud of this announcement: “Over the past few years, I have been searching for a reliable partner that adds value to my organization. Rietveld is a wonderful, healthy company with a wealth of in-house technical expertise. We offer high-quality products in the areas of fleet management and fleet safety. A number of factors became increasingly important to me, including our growth, continuity, and product development. With OxGreenfield on board, we can professionalize our products and services more quickly and realize our (international) growth ambitions.”
Continuity and Innovation
OxGreenfield invests in experience, expertise, and dedication to create opportunities for the growth ambitions of entrepreneurs running technical small and medium-sized enterprises. With a focus on strengthening management, owner succession, carve-outs, growth, scaling up, and turnarounds, OxGreenfield primarily targets industrial companies with a distinctive technical character, such as Rietveld. Together, OxGreenfield’s partners have an impressive track record. Each bringing their own expertise, they work together to foster connections, build relationships, and deliver results.
Pleun Rietveld: “For our customers, the partnership with OxGreenfield will not bring about any immediately noticeable changes. We will retain our familiar name, Rietveld, and remain committed to making the world a more efficient, sustainable, and safer place through our vehicles and machinery. Our culture—with its ‘easy,’ no-nonsense mindset and personalized, tailored service—will remain intact, if not improved. We place a very high value on our customers and partnerships. That is Rietveld’s strength, and as CEO, I remain 100% committed to it. Thanks to the partnership with OxGreenfield, we can actually achieve our growth and development goals faster and have a reliable and valuable additional knowledge partner on board. I see this as a major advantage for Rietveld and our business relationships.”
A perfect match
Victor Rosier, Margot IJssel de Schepper, Adriaan Verbeek, and Edwin Lips advised on this transaction on behalf of Hogenhouck M&A. Victor Rosier: “Together with Pleun, we set out to find the ideal partner for Rietveld. With OxGreenfield, a hands-on investor, not only will management receive the necessary support—with Pleun remaining involved—but this partner also aligns seamlessly with Rietveld’s ambitions and values.”
