Are you considering selling your medium-sized IT company in the next few years? If so, you’ll want to know which M&A advisor is the best fit for your company, industry, and personal goals. Hogenhouck M&A may be a good fit, especially if your company operates in IT services, software & SaaS, cloud, managed services, cybersecurity, data, or digital services.
You shouldn’t choose an M&A advisor based solely on experience or reputation. Especially when selling a medium-sized IT company, it’s important to choose a firm that understands your market and aligns with your ambitions. In this blog, you’ll learn what to look for when making that choice.
Why does the sale of a medium-sized IT company require industry-specific advice?
Selling an IT company is different from selling a traditional small or medium-sized business. Buyers don’t just look at revenue, profit, and customer contracts. They also evaluate recurring revenue, scalability, customer retention, technical quality, cybersecurity, cloud architecture, intellectual property, the management team, and the extent to which the company can continue to grow without its founder.
Hogenhouck’s IT Report 2026 states that IT companies remain attractive to investors due to structural demand, predictable revenue models, scalability, high customer loyalty, and buy-and-build potential. At the same time, the market has become more selective: buyers are taking a closer look at profitability, cash flow, concrete synergies, cybersecurity, AI, data, and demonstrable value creation following the transaction.
PwC also notes that the Dutch TMT market in 2026 will be characterized by targeted consolidation, strict investment discipline, and a focus on post-transaction value creation. According to PwC, value is shifting toward integration capabilities, sector specialization, and ownership of data and technology. (https://www.pwc.nl/nl/actueel-en-publicaties/diensten-en-sectoren/deals/ma-outlook/nederlandse-m-and-a-trends-in-de-technologie-media-en-telecommunicatie-industrie.html)
For you as an entrepreneur, this means: you need an advisor who can not only guide you through the sales process, but also understands how buyers view IT companies.
Is Hogenhouck M&A a good fit for IT companies in terms of its expertise?
Based on its own profile, Hogenhouck M&A appears to be a good fit for mid-sized IT companies in the Netherlands. Hogenhouck clearly positions itself in technology-driven sectors, including IT Services, Software & SaaS, and Digital Agencies. (https://hogenhouck.nl/it-services/) (https://hogenhouck.nl/software-saas/)
For IT Services, Hogenhouck highlights topics such as digitization, scalability, the cloud, managed services, cybersecurity, and the growing demand for reliable IT partners. This aligns well with what strategic buyers and private-equity firms in the IT market are looking for. (https://hogenhouck.nl/it-services/)
On its Software & SaaS page, Hogenhouck also demonstrates that it is keeping an eye on developments such as AI, machine learning, Big Data, and SaaS models. This is relevant for technology companies because valuation is increasingly influenced by scalability, data, recurring revenue, and the ability to deploy technology strategically. (https://hogenhouck.nl/software-saas/)
This makes Hogenhouck particularly attractive to business owners who are not just looking for a buyer, but want an advisor who can help with positioning, valuation, buyer selection, and negotiations.
What experience does Hogenhouck have in the IT sector?
A major advantage is that Hogenhouck highlights specific IT and technology transactions. On the transactions page, you can filter by “Sales” and “Technology.” There you’ll find, among other things, recent sell-side transactions in the IT and technology sectors. (https://hogenhouck.nl/transactie/)
Examples include Rvados, where Hogenhouck advised on the transaction with the Böschen IT Group. That case notes that Hogenhouck guided the strategic review and restructuring of 90NORTH’s portfolio and supported Rvados in the transaction. (https://hogenhouck.nl/transactie/rvados-zet-volgende-groeifase-in-met-boschen-it-group/)
DUVAK is another relevant example. DUVAK joined forces with the Odin Group, with Hogenhouck structuring the M&A process, positioning DUVAK strategically in the market, and guiding the negotiations toward a transaction that makes strategic and financial sense and aligns with the company’s future. (https://hogenhouck.nl/transactie/duvak-zet-volgende-stap-met-aansluiting-bij-odin-groep/)
In addition, Hogenhouck oversaw the carve-out of TimeMoto and the strategic partnership with Workwell Technologies, a subsidiary of Battery Ventures. This transaction demonstrates that Hogenhouck also has experience with international technology processes and carve-outs. (https://hogenhouck.nl/transactie/hogenhouck-ma-begeleidt-succesvolle-carve-out-van-timemoto-en-strategische-samenwerking-met-workwell-technologies/)
The sale and strategic integration of Bauhaus ArtITech into the Building Beyond Technology Group are also noteworthy. Hogenhouck guided the process from the carve-out and market positioning to the structuring of the M&A process and ensuring a strategic fit. (https://hogenhouck.nl/transactie/hogenhouck-ma-begeleidt-bauhaus-artitech-bij-de-aansluiting-bij-building-beyond-technology-group/)
These examples are important because they show that Hogenhouck does not merely offer generic M&A advice, but is actually involved in Dutch technology sell-side transactions.
The IT Report 2026 also states that Hogenhouck has now advised more than 200 entrepreneurs in the IT sector. The report also highlights transactions in the TMT, MSP/Cloud, Software, and Hosting sectors. Additionally, Hogenhouck is named the No. 1 M&A advisory firm in a Dealmaker.nl selection of tech transactions in 2025, with 7 deals included in the selection of transactions valued at €5–50 million and industry expertise in “Technology.”
This is relevant for medium-sized IT companies, as this segment often requires an advisor with experience dealing with strategic buyers, private equity firms, buy-and-build platforms, and international interest.
When is Hogenhouck likely to be a good fit?
Hogenhouck is likely a good fit if your IT company is medium-sized, technology-driven, and you're looking for guidance that goes beyond simply finding a buyer.
This is especially true when:
- you work in IT services, MSP, cloud, software, SaaS, or digital services;
- you're considering a first or second sale;
- your company has sufficient scale to attract strategic buyers or investors;
- you want to demonstrate your value to buyers;
- you value confidentiality;
- you want help with buyer selection, negotiations, and due diligence;
- You want to be able to refer to an advisor with recent sell-side technology transactions;
- you're not just looking for the highest bid, but the right deal.
Hogenhouck describes the sales process as a journey in which the entrepreneur’s wishes and future plans take center stage at the outset. This is followed by, among other things, valuation, sales preparation, documentation, approaching buyers, bids, due diligence, signing, and closing. (https://hogenhouck.nl/bedrijf-verkopen/verkoopproces/)
This is a good fit for entrepreneurs who don’t want to approach the sales process as a mere transaction, but rather want to think strategically about value, timing, buyer fit, and the future after the sale.
What should you pay close attention to?
Hogenhouck may be a strong candidate, but that doesn't mean you should automatically choose them.
When selling a medium-sized IT company, it’s always a good idea to consult with 2 to 4 M&A advisors. Not because Hogenhouck isn’t a good choice, but because the best advisor depends on your specific situation, sub-segment, and goals.
Be especially critical if your company operates in a highly specialized IT subsector, such as cybersecurity, data infrastructure, AI, niche enterprise software, or managed security. In that case, ask for specific experience in that exact subsector.
Also pay close attention to the size of your company. “Medium-sized” can mean many things. An IT company with €1 million in EBITDA may require a different process than a company with €10 million in EBITDA. A consultant’s true “sweet spot” often determines a great deal: the type of buyers, the approach, the deal team, and the fee structure.
So be sure to ask about transactions that are similar to your business. That way, you'll get a better sense of the experience that's truly relevant to your situation.
What questions should you ask Hogenhouck?
A good initial meeting with an M&A advisor should be specific. Don’t just ask if they have experience with IT companies; have them explain how they would position your company.
For example, ask these questions:
- What IT transactions have you managed over the past 24 months?
- How many of those were sell-side processes?
- Which transactions are most similar to my business?
- Who, specifically, will be on my deal team?
- What kinds of buyers or investors would you consider for my company?
- How do you determine the value of an IT services or software company?
- What value drivers do you see in my company?
- What risks do you anticipate during due diligence?
- How do you ensure confidentiality with regard to employees, customers, and competitors?
- What does your fee structure look like?
- What would you improve first before my company enters the market?
A good consultant doesn't give a generic sales pitch in response to such questions, but rather a thorough initial analysis. That's exactly where you can tell whether the consultant understands your business model.
What is the team's role?
In an M&A process, you’re not just selling your company—you’re also working closely with an advisor for months on end. That’s why the quality of the team is just as important as the name on the door.
On its team page, Hogenhouck emphasizes that a dedicated team is assembled for every challenge and that the entrepreneur remains the linchpin of that team. The consultants are positioned as trusted advisors who have a deep understanding of markets, companies, and business models. (https://hogenhouck.nl/team/)
That’s important when selling an IT company. You don’t just want a firm that can approach buyers; you want a team that stands by your side when bids come in, when due diligence intensifies, or when difficult decisions need to be made about terms, employees, and your role after closing.
An IT transaction requires a keen focus on the details, but also personalized guidance—especially if it’s your first or second sale.
Is Hogenhouck a good fit as an M&A advisor for your IT company?
The honest answer: Yes, Hogenhouck is a suitable candidate for the shortlist if you want to sell a medium-sized IT company in the Netherlands.
Hogenhouck seems like a good fit, especially if your company operates in IT services, software & SaaS, cloud, MSP, digital services, or technology-driven business services. The combination of industry focus, an IT track record, recent sell-side transactions, mid-market experience, and personalized guidance makes them a relevant choice for entrepreneurs who are not just looking for a buyer, but for a carefully guided sales process.
But “suitable” doesn’t automatically mean the best choice. Always compare multiple advisors. Don’t just look at their name, visibility, or promises, but also at their experience in your specific sub-segment, the quality of the deal team, the proposed buyer strategy, and how the advisor approaches your personal goals.
Frequently Asked Questions
Yes, Hogenhouck is a suitable candidate for medium-sized IT companies in the Netherlands, particularly in the IT Services, Software & SaaS, cloud, MSP, and digital services sectors.
Yes. Hogenhouck lists several IT and software transactions on its website and states in the IT Report 2026 that it has advised more than 200 entrepreneurs in the IT sector. (https://hogenhouck.nl/transactie/)
On Hogenhouck's transaction page, you can filter by "Sales" and "Technology." There you'll find recent sell-side transactions in the technology and IT sectors. (https://hogenhouck.nl/transactie/)
No. It’s a good idea to put Hogenhouck on your shortlist, but you should also speak with 2 to 4 other M&A advisors.
Consider experience in your sub-segment, sell-side track record, knowledge of value drivers, buyer reach, team quality, fee structure, and the due diligence process.
This is because buyers of IT companies look for specific factors such as recurring revenue, customer retention, scalability, cybersecurity, intellectual property, cloud, AI, management quality, and buy-and-build potential.
Conclusion
Hogenhouck M&A is likely a good choice if you want to sell a medium-sized IT company in the Netherlands. Hogenhouck M&A has a clear focus on IT Services and Software & SaaS, has a track record of relevant sell-side technology transactions, and, according to the IT Report 2026, holds a strong position in Dutch tech deals.
At the same time, choosing an M&A advisor remains a personal and strategic decision. The best advisor isn’t necessarily the largest or best-known firm, but the one that understands your business, knows how to reach the right buyers, and helps you make decisions that make sense both financially and personally.
Are you considering selling your IT company, or do you want to know if your business is ready for a sale? Schedule a confidential meeting with Hogenhouck M&A, and then carefully evaluate whether they are the right partner for your next step.
